Branding is one of the most crucial investments for any café, restaurant, or coffee roastery looking to thrive in Sydney’s competitive hospitality industry. But how much should you actually spend? From full-scale branding agencies to boutique studios and budget-friendly options, I break down the price points, benefits, and potential pitfalls of each investment level—helping you make the right decision for your business.

Why Hospitality Branding Matters: Inside the Reaghs Caffe and Bar Transformation

Kit and Kaboodle: A Bold Rebrand for Sydney's Nightlife Revival

Why Invest in Custom Signage & Design? - How to Create Brand Identity That Lasts

Simplifying Complexity: The Art of Branding POTS Link

A Collaborative Journey: Updating the Branding for an Amazing Small Business with Pen & Mug Design Company

Capturing the Essence of Flower Child Cafe: A Collaborative Content Creation Journey with Photographer Lincoln Magee

In the world of design, there’s often confusion between two key roles: creative director and graphic designer. While each plays a crucial part in the design process, their focuses and impact on a project’s trajectory are fundamentally different. At Sepo & Co., we believe that engaging a creative director from the outset of a business offers an invaluable advantage by setting a cohesive, strategic direction that carries throughout the brand’s development.

Creating the Logo and Brand Identity for C3: A Journey of Strength and Style

Finding Creative Inspiration: My Experience in a Downtown Loft in Knoxville, Tennessee

Crafting Exquisite Labels for The Grounds of Alexandria Cocktail Kit: Where Taste Meets Aesthetic