Logo Design | Packaging Design | Photography | Campaign
Designing a logo and art direction for POTS Link required careful consideration of the brand's unique value proposition. As a provider of analogue-to-digital signal conversion technology for pots line replacements, the icon had to effectively communicate the transformational nature of the company's services. The resulting logo depicts a series of loopy analogue lines transforming into more structured digital lines, symbolizing the process of converting analogue signals into digital ones. The art direction builds on this concept, incorporating clean lines and a minimalist color palette to emphasize the company's technological innovation and modernity. Overall, the logo and art direction successfully capture the essence of POTS Link's brand and positioning in the market.
