Creative Direction | Logo Design | Photography | Marketing
As the creative director for Hepburn Retreat, a secluded holiday destination in Ilford, New South Wales, I was tasked with designing a logo and creating a unique experience for guests despite the challenges of the isolated location. Our team provided creative direction that embraced the retreat's remoteness, using it as a selling point to encourage guests to disconnect and reconnect with nature. We designed a logo featuring the rare black cockatoo, which perfectly captured the essence of the retreat's natural beauty while also reflecting the refined product that guests could expect. Our creative direction created a unique and immersive experience for guests, with careful attention paid to every detail.
