The Grounds - Wine Labels

Packaging Design | Illustration | Project Management

Brief: Create a series of labels for house wine range featuring the iconic fountain at the heart of The Grounds of Alexandria. Fresh - wholesome - natural - quality.

The Business: The Grounds of Alexandria, renowned inner city Sydney foodie destination embracing a simple philosophy of gathering and sharing with a focus on wholesome food and the simple, rustic beauty of nature. This all-in-one cafe, bar, restaurant, garden and event hub is recognised for the quality of their ingredients and ambience of the surrounds. 

Solution: It was essential the wine labels reflect their philosophy and evoke the spirit of this beloved destination and their unwavering commitment to premium quality.