Kit & Kaboodle - Rebrand Relaunch

Creative Direction | Logo Design | Marketing

The Kit & Kaboodle rebrand reimagines this Potts Point institution for Sydney's nightlife revival. With a sleek, versatile logo, vibrant patterns, and a bold orange palette, the branding captures attention in a competitive hospitality scene. Deliverables included custom-designed screen-printed bottles and vintage-inspired signage, creating a cohesive identity. This project demonstrates the power of strategic creative direction in redefining venues, aligning visuals with market positioning, and attracting patrons in the resurging nightclub industry.